All tagged Content Strategy

Building Community: Humanizing Your Brand Through Real Stories, Local Faces, and Branded Content

Building Community: Humanizing Your Brand Through Real Stories, Local Faces, and Branded Content

Lucia Sastre
Strategy, For Beginners

This article provides insights into leveraging real individuals in branded content to humanize your brand and foster authentic connections with your audience. Drawing inspiration from examples like the YMCA of South Florida's summer camp and wellness commercials, it highlights the importance of diversity, inclusivity, and storytelling in building a thriving brand community.

Unlocking the Kingdom of "Stupid" Content in the Digital Age...And Guess What? You're Already a Player!

Unlocking the Kingdom of "Stupid" Content in the Digital Age...And Guess What? You're Already a Player!

Lucia Sastre
Strategy

In a world saturated with information and constant connectivity, "stupid" content stands out for its simplicity and humor. Join us on a journey through the digital landscape as we unravel the reasons behind the widespread appeal of memes, videos, and posts that defy logic and reason. From moments of pure escapism to shared laughter and nostalgic nods to simpler times, discover why you're drawn to "stupid" content and how it's shaping the way we interact and engage online.